Audio By Carbonatix Ghanaian rapper Sarkodie has described as insulting, questions that portray music as a venture that is not serious. In a recent Facebook post, the award-winning artiste took issue with people who ask creatives what proper business they do “apart from music." “That question ‘apart from music, what business do you do? Like, a proper business?’ honestly comes off as a bit insulting. Music is actually one of the biggest industries in the world, and in many cases, it’s just as serious (if not more) than what people like to call ‘proper businesses’ At the end of the day, investing in a music career is a real business decision. Like any other venture, it has its risks, but it can also be highly rewarding if approached the right way,” he wrote on Facebook. His comments have since sparked conversation online, with many in the creative space echoing his sentiments on the need to accord music and other art forms the same level of respect as traditional professions. Many people, mostly out of ignorance, have placed music and the arts at a very low level in the business ecosystem. Although a major contributor to the economy, the sector is still widely undervalued, with its seriousness and impact often overlooked within the wider orange economy. Sarkodie’s remarks come at a time when Ghana’s music industry continues to expand its global reach, contributing significantly to the country’s creative economy while providing employment and investment opportunities for young people. Over the years, the rapper has built a brand that stretches beyond music into endorsements and entrepreneurship, reinforcing his argument that a music career can stand on its own as a viable and structured business path. DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited. Tags: Music notion proper business Sarkodie DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited. Related to this story How music changed my life – Tems Day 3 of Gomoa Easter Carnival bursts with grand durbar, tradition, and community spirit Music, sports, and culture take over Day 2 of Gomoa Easter Carnival ‘Wikipedia Highlife @ 100 Project’ launched to document a century of highlife music TGMA Board introduces ‘Swing Period’ policy to recognise late-year music releases When success becomes a target: Ghana music industry’s habit of tearing down its own DJ Mensah calls for national support for Rapperholic UK as Sarkodie eyes O2 Arena Hiplife pioneer Nana King set to release 4EVR Champion Vol. 1 on March 6 All is set for Rapperholic UK on March 6 at the Royal Albert Hall From wards to worship: Diana Hamilton reveals how nursing school shaped her destiny Latest Stories Colorful display of Ewe Culture in Wa as Volta and Oti community outdoor new chief8 minutes Sarkodie fires at notion that music isn’t ‘proper business’11 minutes Power supply to stabilise by week’s end after Akosombo substation fire – Energy Ministry29 minutes REGSEC sets April 28–30 demolition exercise at Sakumo Ramsar site30 minutes U17 AFCON: There’s no pressure on me to do well – Prosper Ogum32 minutes Sesi-Edem lawyers insist court order restricting EOCO remains active41 minutes Driver injured in accident involving NPP’s National Treasurer41 minutes Minerals Commission rejects political claims in Adamus lease revocation42 minutes Supreme court awards GH¢800,000 to wrongfully convicted bar owner after 19 years in prison46 minutes Ntim Fordjour demands retraction from Angel Maxine over alleged defamatory social media claims47 minutes From beauty to cybersecurity: Xornam unveils ‘Glow Safe’ campaign to empower women56 minutes Minerals Commission defends Adamus lease revocation, cites illegal mining and regulatory breaches57 minutes Ukraine’s drone commander has Russian oil, troops and morale in his sights1 hour PURC rules out load-shedding timetable amid power outages, assures restoration of stability1 hour Fix power cuts now to protect BECE, WASSCE candidates – Sammi Awuku tells Mahama1 hour