Be honest. When a Ghanaian website asks for your phone number, what’s your first thought? “Will scammers start calling me tomorrow?” “Are they selling my details? ”You’re not alone. We’ve all gotten that strange MoMo text minutes after signing up somewhere. So yes, we pause before hitting “Buy Now.” But a new study I published […]
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“Why should I give you my number?”- The trust trick winning online customers in Ghana
Adom OnlineBy Gertrude OkyereWed, 6 May 2026 · 1h ago0 views
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Ghanaian online customers often hesitate to provide phone numbers to websites due to concerns about scams and data selling, impacting online purchases. This distrust stems from experiences like unsolicited texts after signing up. A new study addresses this issue, highlighting the need for strategies to build trust and overcome customer reluctance in Ghana's e-commerce landscape.
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Adom Online
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