Audio By Carbonatix Former Director-General of the National Lottery Authority and Member of Parliament for Akuapem North, Sammi Awuku, says the New Patriotic Party (NPP) will introduce strategic changes to its political approach as it prepares for the 2028 general elections. Speaking on the AM Show on April 22, the former NPP National Organiser said the party is currently in a period of reflection and reorganisation following the 2024 elections, with a focus on rebuilding trust, strengthening structures and improving engagement with the electorate. “There will be a shift in strategy to win 2028,” he said. He explained that the new direction will prioritise deeper grassroots mobilisation, more structured communication, and sustained engagement with party members, industry stakeholders and the wider public. According to him, the party intends to move closer to communities to better understand their challenges and ensure that its policies and messaging reflect realities on the ground. “Dr Bawumia is engaging with people to understand their problems and know how they are doing,” he said. Mr Awuku added that the approach will also require stronger internal coordination to ensure that communicators, organisers and leadership remain aligned in message delivery. He stressed that political success in 2028 will depend on consistency, discipline and effective mobilisation across all levels of the party structure. He further noted that the NPP is reviewing its previous campaign strategies and adopting new methods to enhance voter engagement and organisational efficiency. “The focus is to listen more, engage more, and organise better,” he said, adding that the party remains confident in its ability to reposition itself ahead of the next elections. DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited. Tags: Bawumia Elections Strategy DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited. Related to this story Ghana’s democracy under attack; free speech sacrificed under Mahama gov’t – Bawumia Bawumia urges NPP communicators to stand firm amid ‘rising intimidation’ claims Bawumia moves to heal wounds with Kennedy Agyapong and primary rivals Bawumia is the most prepared and best leader for Ghana beyond 2028 – Abu Jinapor Bawumia mourns former Savannah Regional Minister Salifu Braimah Does AI means robots taking jobs? Dr. Bawumia addresses misconception and points to positive impact of AI on key sectors and jobs for the youth Bawumia mourns Accra Newtown Building collapse victims, commends rescue efforts Bawumia calls for cross-border cooperation to unlock Africa’s AI potential AI will reshape jobs but offers opportunity if managed well – Bawumia Bawumia outlines six policy priorities to position Africa as global AI leader Latest Stories Ghana AI Summit 2026 slated for June 29-3011 minutes Sammi Awuku hints at major strategic shift in NPP to win election 202813 minutes 80 Years young! Joyce Aryee, icon of leadership and grace18 minutes GUTA raises alarm over alleged sharp increase in port duties under Publican AI system19 minutes A successful diasporan bond will depend on trust – Prof. Peprah warns20 minutes NPP investment in my training has shaped my political organisation Skills – Sammi Awuku23 minutes Three cargo ships attacked in Strait of Hormuz after Trump extends ceasefire27 minutes Publican AI is a move to reward political cronies – GUTA Secretary alleges28 minutes Publican AI system harming trade, increasing import costs – GUTA Secretary30 minutes US charges anti-extremism group over payments to informants in hate groups34 minutes Thirteen killed in second India fireworks blast in three days35 minutes Economy faced significant slowdown in liquidity expansion in 2025 – BoG39 minutes Banks cut significantly loans to real sector, still prefers T-bills – BoG43 minutes South Korean fighter jets collided due to pilots snapping pictures, report finds44 minutes Ghana Beverage Awards celebrates 10th Anniversary in grand style51 minutes